I've been thinking about "the dress" for 10 years. Here's what I've learned. Debunking the Black and Blue or White and Gold Dress Mystery princess polly baby blue dress Woman Discovers 'The Dress' At Yard Sale, Reignites Blue and Black Vs White And Gold Debate Viral News Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times