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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer CultureThe work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth century consumer culture and it charts the rise of psychological approaches to consumption in post war Europe and North America. Author: S. Schwarzkopf Publisher: Palgrave MacMillan Published: 09 28 2010 Pages: 293 Binding Type: Hardcover Weight: 1. 05lbs
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
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