Why Advertising Fails: And How to Make Yours SucceedUncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are