Soda Politics: Taking on Big Soda (and Winning)Sodas are astonishing products. Little more than flavored sugar water, these drinks cost practically nothing to produce or buy, yet have turned their makers principally Coca Cola and PepsiCo into a multibillion dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake,